1930 – Twinkies were introduced by The Continental Baking Company in Schiller Park, Illinois, which also made "Wonder Bread" and had a snack line you're probably familiar with called Hostess.
One of their baker's James A. Dewar, got the idea for the
"Twinkie" while he delivered one of their products, a cream filled strawberry shortcake. The machines to make these sat idle when the strawberry season was over so he came up with an idea to use them to make a snack cake filled with a banana filling, and only charge a nickel for a package of 2. It was good idea as money was tight for people during the great depression.Dewar came up with the name while drying by a billboard with an ad for the, "Twinkle Toes Shoe Company." He shortened the name to, Twinkies."
Just like the song, "Yes, We Have No Bananas," during WWII because bananas were rationed, Hostess had to come up with another filling. They switched to vanilla cream and because of it's popularity they never switched back.
The Twinkie rose to popularity in the '50's in great part due to Hostess sponsoring the Howdy Doody show, featuring the Twinkie.
During the 60's when there were huge fears of a nuclear attack, Many bomb shelters were built. Twinkies were one of the most popular items to have because it was said that they "stay fresh forever".
It has become an American Icon, even president Clinton put one in a time capsule.
They remain as Hostess best selling snack cake producing half a billion a year!
Deep Fried Twinkies
Freeze the Twinkies for several hours or overnight.
Preheat 4 cups oil in a deep fryer to 375 F.
Prepare a batter mixing 1 cup flour, milk, vinegar & oil. In another bowl, blend flour, baking powder & salt.
Whisk wet ingredients into dry & continue mixing until smooth. Refrigerate the batter while the oil reaches desired temperature.
Push sticks into Twinkies lengthwise, leaving about 2 inches to use as a handle, dust with the remaining flour & dip into the batter.
Rotate until batter covers the entire cake, allow excess to drip then place carefully in the hot oil.
The Twinkie will float, so hold it under with an extra stick or other utensil, to provide even browning. The cake should turn golden in 3 to 4 minutes. When frying do not crowd the Twinkies, one at a time is probably best.
Remove from oil & place on a paper towel to drain. Remove the stick (the center will be to soft to use the stick to hold the Twinkie) & allow to sit for about 5 minutes. Serve warm.